Readings

Work we will sit with

Each engagement is a human reading of conversion and catalog performance for a merchant who already sells. Choose the sitting that matches the question on the floor, then write to us with SKU count and channel.

Apparel hanging in a brightly lit store aisle

Catalog performance review

A structured reading of how shoppers move through your assortment: which SKUs stall, which families carry the cart, and where photography, copy, and price ladders fight each other.

On-site or remote reading with a written visual brief · Ten to eighteen working days after we receive the assortment file

Reading details

Shopper completing a purchase at a counter

Checkout path reading

A session that follows a real cart from gift-wrap options through payment screens, noting where copy, fees, and address fields stall a Vietnamese or export buyer.

Half-day observed session plus a two-page note · One observed session and a note within five working days

Reading details

Shopper browsing a seasonal clothing rack

Seasonal assortment sitting

A timed sitting before Tet, summer travel, or a marketplace campaign, comparing last year's winners with the incoming buy so overstocked colors do not bury the new heroes.

Two sittings: buy review and post-launch check · Two sittings across six to eight weeks

Reading details

Stacked shipping cartons in a warehouse aisle

Marketplace listing comparison

Side-by-side reading of the same SKU on your own site and on a marketplace stall, covering title length, image crop, bundle names, and how reviews sit next to the price.

Written comparison for a nominated set of SKUs · Seven working days after listing access

Reading details