Hoa Nguyen
Catalog lead
Hoa reads assortments for Siteridgeway and previously merchandised a multi-brand floor in Danang. She still starts with hangers and cartons before any chart.
Studio
A small room in Lien Chieu for large assortments
The official registered business name is Siteridgeway. The studio was established in 2017 after Hoa Nguyen left a multi-brand floor in Danang and began taking private catalog sittings for merchants who sold both from a shopfront and from a stall online.
Early work was local: home textiles, ceramics, and gift boxes packed along the Lien Chieu industrial edge. Merchants brought printouts, leftover cartons, and guest logins. The habit of pinning photographs next to sell-through notes remains the house method. Charts appear only after the object has been named.
Siteridgeway still works from Street: 39 Pham Nhu Xuong in Lien Chieu Dist., with remote readouts when the catalog lives on a marketplace the merchant cannot visit in person. We take conversion analysis as a reading of what shoppers can actually browse — family names, crops, ladders, fees — rather than as a slogan about growth.
How we sit with a merchant
Kickoff is a conversation about the question on the floor. Intake is files and a guest view. The quiet days are for walking the category tree the way a hurried thumb would. The midpoint check exists so a disputed family is argued while the boards are still pencil. The readout is short on purpose.
Minh Le
Conversion sitting facilitator
Minh runs observed checkout sessions and writes the short notes that follow. He trained in retail operations along the Lien Chieu industrial edge.
Trang Bui
Marketplace listing reader
Trang compares own-site and stall listings, with a particular eye for crop, bundle names, and how review snippets sit beside price.