Reading
A structured reading of how shoppers move through your assortment: which SKUs stall, which families carry the cart, and where photography, copy, and price ladders fight each other.
Format. On-site or remote reading with a written visual brief
How fees are set. Quoted from catalog size and sales channels
Timing. Ten to eighteen working days after we receive the assortment file
Where. Lien Chieu studio in Danang, with remote review for catalogs hosted outside Vietnam
Who it is for. Merchants who already sell online and need a human reading of conversion and catalog performance rather than another internal spreadsheet.
What you leave with. A visual brief that maps drop-off by category, flags listing conflicts, and names a short list of assortment changes to test first.
Who delivers it. Siteridgeway analysts in Danang, led by the catalog lead assigned at kickoff
Kickoff call, file intake, two quiet reading days, a midpoint check on disputed families, then the visual brief and readout.
Export of active SKUs with category, price, and last 90 days of unit movement. Access to a guest view of the storefront. Notes on promotions that ran during that window.
We read what shoppers can actually browse. Private B2B catalogs without a shopper path sit outside this engagement.