When a hero SKU hides behind its family
2026-03-12
A Danang home-goods stall kept burying its best-selling ceramic pourer under a parent called Kitchenware. Here is how the category tree, not the photo, was doing the hiding.
Field notes
From the boards and the leftover cartons
Price ladders that argue on the same shelf
2026-01-28
Three sizes of the same linen shirt sat 40,000 dong apart, then jumped 180,000 dong at XL. Shoppers treated the jump as a mistake and left the family.
Marketplace crops that cut the handle
2025-11-04
The same tote looked complete on the brand site and truncated on a marketplace stall. The crop was the conversion problem, not the stitching.
Tet buy notes from a quiet sitting
2025-09-18
Before the Tet buy we sat with last year's reds, golds, and gift sets. The leftover units told a clearer story than the mood board.