Catalog studies
These studies are shortened versions of work that already left the studio. They illustrate how a catalog reading looks when photography, family names, or leftover cartons are the conversion problem.
2025
A duvet merchant asked why twin listings lagged. The catalog boards showed king photography reused on twin cards. The brief asked for a true twin drape in the first frame and a separate price card so the range no longer looked like a king-only shop.
2026
Units moved when people searched the SKU name and stalled when people opened Kitchenware. Splitting the family and pinning the pourer changed the browse path without a new glaze run.
2025
Leftover large crimson boxes from the prior Tet buy sat in the warehouse while the mood board repeated them. The sitting shifted volume into the small set that had actually sold through.